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Parametry
- 400 stron
- 14 godzin czytania
Więcej o książce
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Zakup książki
Product Strategy for High Technology Companies, Michael McGrath
- Język
- Rok wydania
- 2000
- Oprawa
- (twarda)
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- Tytuł
- Product Strategy for High Technology Companies
- Język
- angielski
- Autorzy
- Michael McGrath
- Wydawca
- McGraw Hill Professional
- Rok wydania
- 2000
- Oprawa
- twarda
- Liczba stron
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Seria
- Kategorie
- Tagi
- Biznes, Technologia
- Ocena
- 3,6 z 5
- Opis
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.