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The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.
Zakup książki
The Unfair Advantage. Sell with NLP!, Duane Lakin
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka)
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- Tytuł
- The Unfair Advantage. Sell with NLP!
- Język
- angielski
- Autorzy
- Duane Lakin
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 167
- ISBN10
- 0967916208
- ISBN13
- 9780967916200
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,65 z 5
- Opis
- The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.