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How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.
Zakup książki
What's a Saatchi and how Come We Have Two of Them?, Thomas Jordan
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- What's a Saatchi and how Come We Have Two of Them?
- Język
- angielski
- Autorzy
- Thomas Jordan
- Wydawca
- Graphis
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 128
- ISBN10
- 1932026029
- ISBN13
- 9781932026023
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.