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Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Zakup książki
The Advertising Effect, Adam Ferrier
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- The Advertising Effect
- Język
- angielski
- Autorzy
- Adam Ferrier
- Wydawca
- Oxford University Press, USA
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Seria
- Kategorie
- Ocena
- 4,25 z 5
- Opis
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).