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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
Zakup książki
Customer Data Integration, Jill Dyché
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
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- Tytuł
- Customer Data Integration
- Język
- angielski
- Autorzy
- Jill Dyché
- Wydawca
- Wiley, J
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 320
- ISBN10
- 0471916978
- ISBN13
- 9780471916970
- Seria
- Kolekcja
- SAS Institute Inc
- Tagi
- Biznes
- Ocena
- 3,3 z 5
- Opis
- "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).