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Marketing management. A strategic approach with a global orientation

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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

W magazynie mamy łącznie książkiMarketing management. A strategic approach with a global orientation(1995)

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Marketing management. A strategic approach with a global orientation, Harper W. Boyd, JeanClaude Larréché, Orville C. Walker

Język
Rok wydania
1995
Oprawa
(twarda),
Stan książki
Bardzo dobry
Cena
12,33 zł

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Tytuł
Marketing management. A strategic approach with a global orientation
Język
angielski
Wydawca
Chicago
Rok wydania
1995
Oprawa
twarda
ISBN10
0256125767
ISBN13
9780256125764
Seria
Opis
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.