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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Zakup książki
The DNA of Customer Experience, Colin Shaw
- Język
- Rok wydania
- 2007
- Oprawa
- (twarda)
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- Tytuł
- The DNA of Customer Experience
- Język
- angielski
- Autorzy
- Colin Shaw
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2007
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 0230500005
- ISBN13
- 9780230500006
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,8 z 5
- Opis
- As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.