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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Zakup książki
Electronic Commerce 2010, David A. King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
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- Tytuł
- Electronic Commerce 2010
- Podtytuł
- A Managerial Perspective
- Język
- angielski
- Wydawca
- Pearson
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Seria
- Kategorie
- Tagi
- Biznes, Technologia
- Ocena
- 4,85 z 5
- Opis
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .