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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
Zakup książki
The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- The Successful Marketing Plan
- Język
- angielski
- Autorzy
- Roman Hiebing, Scott Cooper
- Wydawca
- McGraw-Hill
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 576
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Seria
- Tagi
- Biznes
- Ocena
- 3,45 z 5
- Opis
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.