Więcej o książce
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Zakup książki
Loyalty Myths, Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
- Język
- Rok wydania
- 2005
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Loyalty Myths
- Język
- angielski
- Wydawca
- John Wiley & Sons
- Rok wydania
- 2005
- Liczba stron
- 272
- ISBN10
- 0471743151
- ISBN13
- 9780471743156
- Seria
- Tagi
- Biznes
- Ocena
- 3,4 z 5
- Opis
- In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.