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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
Zakup książki
Introduction to Advertising Media, Jim Surmanek
- Język
- Rok wydania
- 1993
- Oprawa
- (twarda)
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- Tytuł
- Introduction to Advertising Media
- Język
- angielski
- Autorzy
- Jim Surmanek
- Wydawca
- N T C Business Books
- Rok wydania
- 1993
- Oprawa
- twarda
- Liczba stron
- 357
- ISBN10
- 0844235458
- ISBN13
- 9780844235455
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.