The Maui CEO

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Have you always dreamed of leaving your mundane job to own a business? This practical guide for new entrepreneurs demonstrates how to develop a business from idea to launch. Now in its second edition, it provides a framework to dominate your eBay category without focusing on the daily mechanics of buying and selling. Author John Tennant, an experienced dot-com business owner and professor, shares his extensive knowledge about eBay, a vital channel for product businesses. He guides you in deciding which products to buy for resale and offers practical direction on how to: - Develop an online business identity and choose the right organizational structure - Find sellers in China - Order and import your first container of products - Outsource web development, site hosting, and merchant integration - Locate warehouse space and manage inventory - Avoid fraud with eBay, escrow, and PayPal - Optimize organic and paid search with Google and Yahoo This guide will help you create a product-oriented business that can be easily managed from any location. If you're ready to earn the coveted eBay title of "category killer," don’t wait—get started today! "I've made my first trip to China, and this guide has helped me every step of the way." -Robert Johnson, Synergy Exchange Solutions