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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Zakup książki
The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Język
- Rok wydania
- 2004
- Oprawa
- (twarda)
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- Tytuł
- The Manager's Guide to Distribution Channels
- Język
- angielski
- Autorzy
- Linda Gorchels, Chuck West, Edward J. Marien
- Wydawca
- McGraw Hill Professional
- Rok wydania
- 2004
- Oprawa
- twarda
- Liczba stron
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Seria
- Tagi
- Biznes
- Ocena
- 3,25 z 5
- Opis
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.