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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Zakup książki
The Online Advertising Playbook, Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Język
- Rok wydania
- 2007
- Oprawa
- (twarda)
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- Tytuł
- The Online Advertising Playbook
- Język
- angielski
- Autorzy
- Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Wydawca
- John Wiley & Sons
- Rok wydania
- 2007
- Oprawa
- twarda
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,1 z 5
- Opis
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.