Wyprzedane, ale poszukiwane!
Więcej o książce
A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Zakup książki
What Customers Want, Anthony Ulwick
- Język
- Rok wydania
- 2005
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- What Customers Want
- Język
- angielski
- Autorzy
- Anthony Ulwick
- Wydawca
- McGraw-Hill
- Rok wydania
- 2005
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Seria
- Kategorie
- Ocena
- 4,05 z 5
- Opis
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.