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Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool
Zakup książki
The Influentials, Edward B. Keller, Jon Berry
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 17,65 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The Influentials
- Język
- angielski
- Autorzy
- Edward B. Keller, Jon Berry
- Wydawca
- Free Press
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 0743227298
- ISBN13
- 9780743227292
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3,3 z 5
- Opis
- Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool