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Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.
Zakup książki
Guerrilla Marketing Research, Robert J. Kaden
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka)
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- Tytuł
- Guerrilla Marketing Research
- Język
- angielski
- Autorzy
- Robert J. Kaden
- Wydawca
- Kogan Page Limited
- Rok wydania
- 2007
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 0749450894
- ISBN13
- 9780749450892
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.