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In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Zakup książki
Kellogg On Advertising & Media, Bobby J. Calder
- Język
- Rok wydania
- 2008
- Oprawa
- (twarda)
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- Tytuł
- Kellogg On Advertising & Media
- Język
- angielski
- Autorzy
- Bobby J. Calder
- Wydawca
- Kellog
- Rok wydania
- 2008
- Oprawa
- twarda
- ISBN10
- 0470119861
- ISBN13
- 9780470119860
- Seria
- Tagi
- Biznes
- Ocena
- 3,35 z 5
- Opis
- In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.