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Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index
Zakup książki
Platform strategy, Laure Claire Reillier, Benoit Reillier
- Język
- Rok wydania
- 2017
- Oprawa
- (twarda)
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- Tytuł
- Platform strategy
- Język
- angielski
- Autorzy
- Laure Claire Reillier, Benoit Reillier
- Rok wydania
- 2017
- Oprawa
- twarda
- Liczba stron
- 222
- ISBN10
- 1472480244
- ISBN13
- 9781472480248
- Seria
- Kolekcja
- Gower book
- Kategorie
- Tagi
- Biznes
- Opis
- Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index