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Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
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Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Zakup książki
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Język
- Rok wydania
- 2010
- Oprawa
- (twarda)
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- Tytuł
- Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
- Język
- angielski
- Autorzy
- Philip Graves
- Wydawca
- Nicholas Brealey
- Rok wydania
- 2010
- Oprawa
- twarda
- ISBN10
- 1857885503
- ISBN13
- 9781857885507
- Seria
- Ocena
- 3,55 z 5
- Opis
- Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.