How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

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In this engaging exploration of human psychology, bestselling author David McRaney examines how and why minds change. He investigates various phenomena, such as the transformation of a prominent conspiracy-theorist YouTuber regarding 9/11 and the shifts in voter opinions. This book delves into the science and experience of transformation, revealing the complexities behind belief systems. Initially focused on how to change someone’s mind in a single conversation, McRaney’s perspective shifts dramatically after witnessing a diehard 9/11 Truther’s conversion, prompting him to explore not just persuasion but the very nature of belief itself. Through the latest research from psychologists and neuroscientists, he uncovers the limits of reasoning, the influence of groupthink, and the impact of deep canvassing. With his characteristic humor, compassion, and curiosity, McRaney takes readers on a journey through diverse groups, from cult members to political activists, challenging us to reflect on our own beliefs and motivations. In a time marked by conspiratorial thinking, he asks whether we can respond with empathy. This expansive narrative offers surprising insights into the rare but transformative moments when minds can change.