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Beyond customer satisfaction to customer loyalty. The key to greater profitability

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  • 148 stron
  • 6 godzin czytania

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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote

Język
Rok wydania
1996
Oprawa
(miękka)
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3,2
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7 Ocena

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Tytuł
Beyond customer satisfaction to customer loyalty. The key to greater profitability
Język
angielski
Rok wydania
1996
Oprawa
miękka
Liczba stron
148
ISBN10
0814423620
ISBN13
9780814423622
Seria
Tagi
Biznes
Ocena
3,15 z 5
Opis
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.