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The CRM handbook : a business guide to customer relationship management

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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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The CRM handbook : a business guide to customer relationship management, Jill Dyché

Język
Rok wydania
2005
Oprawa
(miękka)
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Metody płatności

3,5
Dobra
50 Ocena

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Tytuł
The CRM handbook : a business guide to customer relationship management
Język
angielski
Rok wydania
2005
Oprawa
miękka
ISBN10
0201730626
ISBN13
9780201730623
Seria
Tagi
Biznes
Ocena
3,5 z 5
Opis
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.