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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
Zakup książki
Copywriting Made Simple, Tom Albrighton
- Język
- Rok wydania
- 2020
- Oprawa
- (miękka)
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- Tytuł
- Copywriting Made Simple
- Język
- angielski
- Autorzy
- Tom Albrighton
- Wydawca
- ABC Business Communications
- Rok wydania
- 2020
- Oprawa
- miękka
- Liczba stron
- 306
- ISBN10
- 1838054510
- ISBN13
- 9781838054519
- Seria
- Ocena
- 3,9 z 5
- Opis
- Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.