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The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.
Zakup książki
Balancing Green, Yossi Sheffi
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda)
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- Tytuł
- Balancing Green
- Język
- angielski
- Autorzy
- Yossi Sheffi
- Wydawca
- MIT Press
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 568
- ISBN10
- 0262037726
- ISBN13
- 9780262037723
- Seria
- Kategorie
- Ocena
- 5 z 5
- Opis
- The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.