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Designing Connected Content

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  • 240 stron
  • 9 godzin czytania

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In Designing Connected Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today's needs and tomorrow's opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team. Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations.

Zakup książki

Designing Connected Content, Carrie Hane, Mike Atherton

Język
Rok wydania
2017
Oprawa
(miękka)
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4,2
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Tytuł
Designing Connected Content
Język
angielski
Rok wydania
2017
Oprawa
miękka
Liczba stron
240
ISBN10
0134763386
ISBN13
9780134763385
Seria
Tagi
Ocena
4,15 z 5
Opis
In Designing Connected Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today's needs and tomorrow's opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team. Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations.