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Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Zakup książki
The Longevity Economy, Joseph F. Coughlin
- Język
- Rok wydania
- 2017
- Oprawa
- (twarda)
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- Tytuł
- The Longevity Economy
- Język
- angielski
- Autorzy
- Joseph F. Coughlin
- Wydawca
- Ingram Publisher Services US
- Rok wydania
- 2017
- Oprawa
- twarda
- Liczba stron
- 339
- ISBN10
- 1610396634
- ISBN13
- 9781610396639
- Seria
- Tagi
- Biznes, Zdrowie & Medycyna, Zdrowie, Finanse
- Ocena
- 3,9 z 5
- Opis
- Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.