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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Zakup książki
Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 23 zł
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- Tytuł
- Scenario planning : the link between future and strategy
- Język
- angielski
- Autorzy
- Mats Lindgren, Hans Bandhold
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Seria
- Tagi
- Biznes
- Ocena
- 4,35 z 5
- Opis
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.