Hippie Modernism

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This exhibition catalogue examines the art, architecture, and design of the 1960s and early 1970s counter-culture, highlighting radical experiments that challenged societal norms and envisioned new technological, ecological, and political utopias. It features counter design proposals by Victor Papanek and the anti-design critiques of Global Tools, alongside the visionary architectural concepts of Archigram, Superstudio, Haus Rucker Co, and ONYX. The catalogue also includes media installations by Ken Isaacs, Joan Hills, Mark Boyle, Helio Oiticica, and Neville D'Almeida, as well as experimental films by Jordan Belson, Bruce Conner, and John Whitney. It showcases posters and prints from Emory Douglas, Corita Kent, and Victor Moscoso, and documents performances by the Diggers and the Cockettes. Publications like Oz Magazine and The Whole Earth Catalog, along with writings by Marshall McLuhan and Buckminster Fuller, are also featured. While the social upheaval of the 1960s is well-documented, its cultural output is less explored. Scholars delve into radical architectural movements in Europe and North America, the print revolution in graphic design, and new cultural practices merging street theater with radical politics. Through numerous illustrations and interviews with key figures, this volume investigates the intersection of countercultural ideals and modernist aspirations to integrate art with everyday life.