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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Zakup książki
Luxury fashion branding : trends, tactics, techniques, Uche Okonkwo
- Język
- Rok wydania
- 2007
- Oprawa
- (twarda)
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- Tytuł
- Luxury fashion branding : trends, tactics, techniques
- Język
- angielski
- Autorzy
- Uche Okonkwo
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2007
- Oprawa
- twarda
- Liczba stron
- 320
- ISBN10
- 0230521673
- ISBN13
- 9780230521674
- Seria
- Tagi
- Tematyka mody
- Ocena
- 3,55 z 5
- Opis
- This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.