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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
Zakup książki
Does It Pay to Advertise?, John Philip Jones
- Język
- Rok wydania
- 1989
- Oprawa
- (twarda)
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- Tytuł
- Does It Pay to Advertise?
- Język
- angielski
- Autorzy
- John Philip Jones
- Wydawca
- Lexington Books
- Rok wydania
- 1989
- Oprawa
- twarda
- Liczba stron
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Seria
- Tagi
- Biznes
- Ocena
- 4,35 z 5
- Opis
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.