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International Management

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  • 496 stron
  • 18 godzin czytania

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What is an international business organization? What are the management challenges that students and managers meet in an international arena? Based on almost ten years of teaching successful MBA modules in Europe, this much-needed single text provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Combined with new European-based case examples, the theoretical coverage of the book introduces the student to the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management issues and debates.issues and debates. Provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Theoretical coverage introduces the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management and debates issues.

Zakup książki

International Management, Paul N. Gooderham

Język
Rok wydania
2003
Oprawa
(miękka)
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Tytuł
International Management
Język
angielski
Rok wydania
2003
Oprawa
miękka
Liczba stron
496
ISBN10
0631233423
ISBN13
9780631233428
Seria
Tagi
Biznes
Ocena
4 z 5
Opis
What is an international business organization? What are the management challenges that students and managers meet in an international arena? Based on almost ten years of teaching successful MBA modules in Europe, this much-needed single text provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Combined with new European-based case examples, the theoretical coverage of the book introduces the student to the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management issues and debates.issues and debates. Provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Theoretical coverage introduces the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management and debates issues.