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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Zakup książki
Nicely Said, Nicole Fenton, Kate Kiefer Lee
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- Nicely Said
- Język
- angielski
- Autorzy
- Nicole Fenton, Kate Kiefer Lee
- Wydawca
- Pearson Education (US)
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 192
- ISBN10
- 0321988191
- ISBN13
- 9780321988195
- Seria
- Tagi
- Ocena
- 4,05 z 5
- Opis
- "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.