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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
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Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.
Zakup książki
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand, Ilana Edelstein
- Język
- Rok wydania
- 2013
- Oprawa
- (twarda)
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- Tytuł
- The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
- Język
- angielski
- Autorzy
- Ilana Edelstein
- Rok wydania
- 2013
- Oprawa
- twarda
- Liczba stron
- 220
- ISBN10
- 0071817646
- ISBN13
- 9780071817646
- Seria
- Tagi
- Biznes
- Ocena
- 3,5 z 5
- Opis
- Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.