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Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.
Zakup książki
Goodvertising, Thomas Kolster
- Język
- Rok wydania
- 2012
- Oprawa
- (twarda)
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- Tytuł
- Goodvertising
- Język
- angielski
- Autorzy
- Thomas Kolster
- Wydawca
- Thames & Hudson Ltd
- Rok wydania
- 2012
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN10
- 050051626X
- ISBN13
- 9780500516263
- Seria
- Tagi
- Biznes
- Ocena
- 4,5 z 5
- Opis
- Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.