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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Zakup książki
Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
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- Tytuł
- Introduction to mass communication : media literacy and culture
- Język
- angielski
- Autorzy
- Stanley J. Baran
- Wydawca
- Mayfield
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Seria
- Kategorie
- Tagi
- Podręczniki, Szkoła
- Ocena
- 3,5 z 5
- Opis
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.