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Helvetica : homage to a typeface

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  • 200 stron
  • 7 godzin czytania

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An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

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Helvetica : homage to a typeface, Lars Müller

Język
Rok wydania
2005
Oprawa
(miękka)
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Tytuł
Helvetica : homage to a typeface
Język
angielski
Rok wydania
2005
Oprawa
miękka
Liczba stron
200
ISBN10
3037780460
ISBN13
9783037780466
Seria
Tagi
Sztuka
Ocena
4,15 z 5
Opis
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.