Wyprzedane, ale poszukiwane!
Więcej o książce
Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.
Zakup książki
The Fundamentals of Marketing, Russell Edwards
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The Fundamentals of Marketing
- Język
- angielski
- Autorzy
- Russell Edwards
- Wydawca
- Bloomsbury Publishing PLC
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 191
- ISBN10
- 2940373728
- ISBN13
- 9782940373727
- Seria
- Tagi
- Biznes
- Ocena
- 3,45 z 5
- Opis
- Introduces the fundamentals of marketing communications to non-business students. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It shows how these tools are used to develop successful marketing communications.