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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Zakup książki
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka)
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- Tytuł
- National Image and Competitive Advantages
- Język
- angielski
- Autorzy
- Eugene D. Jaffe, Israel D. Nebenzahl
- Rok wydania
- 2006
- Oprawa
- miękka
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Seria
- Tagi
- Biznes
- Ocena
- 2,75 z 5
- Opis
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.