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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Zakup książki
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
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- Tytuł
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Język
- angielski
- Autorzy
- Brian Carroll
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Seria
- Tagi
- Biznes
- Ocena
- 3,45 z 5
- Opis
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.