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Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner

Język
Rok wydania
2020
Oprawa
(miękka)
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Tytuł
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Język
angielski
Wydawca
Routledge
Rok wydania
2020
Oprawa
miękka
ISBN10
1138323098
ISBN13
9781138323094
Seria
Kategorie
Literatura naukowaBiznes & ZarządzanieMarketing & Sprzedaż
Literatura naukowaSztuka & KulturaModa
Tagi
Biznes, Tematyka mody, Marketing i PR
Opis
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.