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Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom- line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.
Zakup książki
Rembrandts in the Attic, Kevin G. Rivette, David Kline
- Język
- Rok wydania
- 1999
- Oprawa
- (twarda)
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- Tytuł
- Rembrandts in the Attic
- Język
- angielski
- Autorzy
- Kevin G. Rivette, David Kline
- Rok wydania
- 1999
- Oprawa
- twarda
- Liczba stron
- 221
- ISBN10
- 0875848990
- ISBN13
- 9780875848990
- Seria
- Tagi
- Biznes, Tematy prawne
- Ocena
- 3,4 z 5
- Opis
- Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom- line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.