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Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know

Direct marketing and the law : what managers need to know

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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

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Direct marketing and the law : what managers need to know, Arthur Winston

Język
Rok wydania
1993
Oprawa
(miękka)
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Tytuł
Direct marketing and the law : what managers need to know
Język
angielski
Wydawca
WILEY
Rok wydania
1993
Oprawa
miękka
ISBN10
0471519936
ISBN13
9780471519935
Seria
Kategorie
Literatura naukowaBiznes & ZarządzanieMarketing & Sprzedaż
Tagi
Biznes, Marketing i PR
Opis
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.