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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Zakup książki
Offensive marketing : or how to make your competitors followers, J. Hugh Davidson
- Język
- Rok wydania
- 1987
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Offensive marketing : or how to make your competitors followers
- Język
- angielski
- Autorzy
- J. Hugh Davidson
- Wydawca
- Penguin Books
- Rok wydania
- 1987
- Oprawa
- miękka
- Liczba stron
- 416
- ISBN10
- 0140091173
- ISBN13
- 9780140091175
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4,25 z 5
- Opis
- Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.