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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Zakup książki
Demand, Adrian J. Slywotzky, Karl Weber
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Demand
- Język
- angielski
- Autorzy
- Adrian J. Slywotzky, Karl Weber
- Wydawca
- Crown Business
- Rok wydania
- 2011
- Oprawa
- miękka
- ISBN10
- 0307956334
- ISBN13
- 9780307956330
- Seria
- Kategorie
- Tagi
- Biznes
- Opis
- "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--