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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Zakup książki
Mass communication research methods, kolektiv
- Język
- Rok wydania
- 1998
- Oprawa
- (miękka)
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- Tytuł
- Mass communication research methods
- Język
- angielski
- Autorzy
- kolektiv
- Wydawca
- Macmillan
- Rok wydania
- 1998
- Oprawa
- miękka
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Seria
- Kategorie
- Tagi
- Ocena
- 4 z 5
- Opis
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.