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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
Zakup książki
The 1% Windfall, Rosemary Varley, Mohammed Rafiq
- Język
- Rok wydania
- 2010
- Oprawa
- (twarda)
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- Tytuł
- The 1% Windfall
- Język
- angielski
- Autorzy
- Rosemary Varley, Mohammed Rafiq
- Wydawca
- HarperCollins Publishers Inc
- Rok wydania
- 2010
- Oprawa
- twarda
- Liczba stron
- 224
- ISBN10
- 0061684325
- ISBN13
- 9780061684326
- Seria
- Ocena
- 3,95 z 5
- Opis
- How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.