Wyprzedane
Więcej o książce
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Zakup książki
Taking Brand Initiative, Mary Jo Hatch
- Język
- Rok wydania
- 2008
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Taking Brand Initiative
- Język
- angielski
- Autorzy
- Mary Jo Hatch
- Wydawca
- John Wiley & Sons Inc
- Rok wydania
- 2008
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Seria
- Tagi
- Biznes
- Ocena
- 3,85 z 5
- Opis
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.