We are the Mods

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Combining historical and contemporary sources, Christine Jacqueline Feldman accounts for the enduring appeal of a transnational subcultural style through a 'Mod Odyssey'. Interpreting Mod as an idealized modernity and a re-configured cosmopolitanism, the book contributes significantly to youth cultural literature. Feldman chronicles the history and cultural dynamics of the Mod subculture, illustrating how the street-smart, effortlessly cool movement emerged among style-savvy youth in 1960s Britain, evolving into an iconic symbol of modernity. She unravels the nuances of Mod style as it adapts to various global and local contexts. The exploration of the contemporary 'reanimation' of Mod style in cities from Cologne to Kyoto demonstrates that retro-chic is not merely a shallow imitation of past styles, but an active cultural practice where past media forms are repurposed meaningfully in present-day cultures. Drawing on original fieldwork, including extensive oral testimonies and unique photographs, Feldman offers a perceptive analysis of contemporary youth culture. This book serves as a valuable resource for anyone interested in fashion, style, and identity, and it deserves a wide readership.