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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Zakup książki
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 60,99 zł
Metody płatności
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- Tytuł
- Data mining techniques in CRM
- Język
- angielski
- Wydawca
- John Wiley & Sons Inc
- Rok wydania
- 2009
- Oprawa
- twarda
- Liczba stron
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Seria
- Tagi
- Biznes
- Ocena
- 3,8 z 5
- Opis
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.